Event Highlights: Korea MICE Expo 2018
Event Highlights: Korea MICE Expo 2018
The Korea MICE Expo (KME2018), Korea’s largest exhibition for meetings and event professionals, concluded last June 16 at Songdo ConvensiA in Incheon. The event saw positive engagement among 250 domestic and foreign buyers from 32 countries, 266 MICE related organizations and companies, 21 foreign journalists, and other attendees.
- Welcome Remarks by the President of Korea Tourism Organization Ahn Young Bae
- Keynote Speech by Mr. Suwook Ahn, Managing Director of SM Entertainment
- K-pop Group Shinee appointed as Honorary Ambassador of Korea MICE
In its 19th year, the Korea MICE Expo took a creative and innovative approach in generating interest in Korea as an international destination for business events. Under the theme ‘Hallyu meets MICE’ – the event presented the future of the local MICE by utilizing elements of Hallyu (Korean Wave) such as k-pop, k-drama, and etc. Over the years, hallyu have had strong influence in attracting groups from Japan, China, Southeast Asia, and Western Europe.
the Opening Ceremony, the keynote speech was given by Mr. Ahn Suwook, Managing
Director of SM Entertainment, one of the largest entertainment companies in
Korea. Ahn described in detail the activities that led to the consideration of
incorporating hallyu in MICE venues, leisure experiences, and other group
the same day was also the appointment of Korea’s first Honorary Ambassador of
MICE to popular K-pop group, Shinee. The group gained worldwide recognition and
popularity since their debut in 2008. They are expected to contribute greatly
to increase the appeal of MICE to the world by taking part in promotional
videos, welcome cards, welcome parties and other programs included in the new
Korea Incentive Support (KIS) Program.
Click here to learn more about the Korea Corporate Meetings & Incentive Support Program
South Korea Maintains Top Ranks in Global Meetings Statistics Reports
South Korea Maintains Top Ranks in Global Meetings
South Korea remains world’s number 1
destination for international meetings for two consecutive years with 1,297 meetings
hosted in 2017 – this is according to the latest international meetings
statistics report by the Union of International Associations (UIA).
Based on the report, Korea accounts for 12.6%
of the 10,786 total international meetings recorded by the UIA, reflecting a 3.1%
growth in the global market share from the previous year. Furthermore, in the
city rankings, the capital city Seoul made it to the top 3 with 688 meetings,
following Singapore (877 meetings) and Brussels (763 meetings) respectively.
Meanwhile, Korea also maintained 13thplace on the latest International Congress and Convention Association (ICCA)
World rankings with 279 qualified meetings hosted in 2017. The following countries are Australia (14th), Sweden (15th), Brazil (16th), and Switzerland (17th). Among the Asia countries, South Korea ranks 3rd place after Japan (1st) and China (2nd).
After its recent success in hosting two
highly significant events, 2018 PyeongChang Winter Olympics and North-South
Korea summit, Korea expects an increase in interest and demand to host business
events in the country.
Especially, the PyeongChang Winter Olympics
has bolstered confidence to Gangwon-do province as a MICE destination, starting
with the PATA Annual Summit 2018 which was held in the Olympic city on May 17.
In line with this, the Korea Tourism Organization
(KTO) is promoting and developing more tour programs to the demilitarized zone
(DMZ), in response to the growing demand sparked by the inter-Korean summit.
More so, it has been found out in a recent study conducted by KTO that a
half-day visit to the DMZ area was the most popular tour among foreign
Finally, Korea's largest business events
tradeshow 'Korea MICE Expo' was successfully held last June 13 (Wed) – 15
(Fri) in Songdo Convensia, Incheon. Approximately 3,000 people are expected to
attend the event, including 266 exhibiting local suppliers and over 250
domestic and foreign buyers. Under the theme ‘Hallyu meets MICE’, Korea sought
to diversify its portfolio to attract more international conventions and
incentive tours from all over the world by introducing Korean pop culture in
music, movies, drama, and more. During the event, K-pop group Shinee was also
present and was appointed as Korea’s first Honorary Ambassador of MICE.
The growing interest in Korea as a meetings
destination is also reflected by the increasing number of business events
expected to be hosted in the country in the following years, this includes the 2019
IDF World Diabetes Congress, 2019 International Congress for Conservation
Biology, 2019 International Renewable Energy Conference, 17th Asiana
Geosciences Society Meeting, and the 2021 IEEE International Symposium for
Circuits and Systems.
Click here for the 'Top 10 Reasons to Choose Korea'
Immerse, Enjoy, Engage: Korea Takes Post-Meeting Activities to the Next Level
Immerse, Enjoy, Engage
Korea Takes Post-Meeting Activities to the Next Level
Maintaining a good spot on
the top global meetings destination list over the years now, Korea is without a
doubt a pro in hosting business events of any size and type. In 2017, the
country has welcomed large-scale conventions and travel incentives including
the 30,000 delegates of the UIA Seoul World Congress and the 183,307 total
number of incentive travelers. Korea expects more groups to come this year.
The challenge now is how to
keep delegates entertained after meetings. "MICE visitors spend 1.8 times
higher than general tourists. It's a value-added industry that contributes to
the total tourism income of the region while generating more jobs as
well." says, Baeho Kim, Director of MICE Planning Team at Korea Tourism
Organization (KTO). For visitors to extend their stay mean an additional
contribution to the country's economy.
Its slogan "Korea,
Beyond Meetings", the country showcases Korea as an ideal business events'
destination. Korea offers not only success, in hosting events, but it also
provides visitors a variety of tourist attractions and unique activities.
HERE ARE THE TOP RECOMMENDED ACTIVITIES
With too little time to
spare, Korea takes you to several major attraction sites without hailing a
taxi. Simply by taking one of the most convenient public modes of
transportation, the subway can bring you right in front of timeless heritages
perfectly tucked in major business districts.
Explore the Grand Palaces in Traditional Korean Clothing
Royal Grand Palaces in Korea
are one of the best sights you could see - and now experience fully! In order
to preserve and promote the Korean Traditional Costume, Hanbok, the government
had set-up booths where visitors can not only rent Hanbok for free and take a
picture with, but they can also wander in the palace gardens or in nearby shops
There are also several shops
located around palaces which allow rental of a wide variety of Hanbok for
approximately 15,000 won. Some offer accessories and make-up services to
complete the experience.
fun does not stop there; tourists who are wearing Hanboks can get 10% discounts
when eating out at selected restaurants around the palace.
Test your Korean Culinary Skills
The new K-Style Hub in Seoul
was primarily built to promote Hansik, Korean Traditional Food. The hub
consists of an exhibition on the 3rd floor where you can read some poetry
inspired by Korean dishes, see and smell various Korean spices, and play with
interactive displays such as creating a set of Korean side dishes. The
Experience Hall on the 4th floor is where you can learn how to cook a Korean
dish, snack, or drink. Beautiful and unique souvenirs such as Kimchi chips are
available on the 5th floor shop.
If you want a place to rest,
enjoy Hallyu, try out advance medical services for free, you can visit the 2nd
floor of K-Style Hub.
Cheonggyecheon-ro, Jung-gu, Seoul
Bargain all you can at Korea's shopping Mecca
If your meetings went
overtime, Dongdaemun Shopping District is the place to be. Shopping malls are
open in the morning but the area goes more vibrant as dawn approaches. You can
find a multitude of shops selling a variety of items such as traditional Korean
souvenirs, latest fashion trends, and even those cute socks that could possibly
pass as the perfect gift to your colleagues.
Try out delicious Korean
street food such as sweet and spicy ddeokbokki, kimbap, odeng (fish cakes),
hotteok (sweet Korean pancake) and more around the area.
Learn and taste some of Korea's traditional liquor
Located in one of the
quirkiest streets of Seoul, Samcheongdong, is a hidden gem for all
Entering the Samhae soju-ga,
you will be greeted by no other than Kim Taeksang, Seoul city's Intangible
Cultural Property No. 8 and a master of samhae soju-ga production. Inside his workshop,
small to medium sized groups can learn about the history of Samhae-ju, a
distilled alcohol enjoyed by noblemen in the Joseon dynasty, and taste more
than 10 types of samhae-ju varying in flavor and alcohol level. You may want to
purchase some of his drinks, because they are oh-so-delicious!
Address: 15, Samcheong-ro
9-gil, Jongno-gu, Seoul
Telephone Number: +82
Dive into Zen
If you want a quick escape
from the bustling city - a temple stay is a perfect getaway for you. Luckily,
Seoul has a few good temples that offer a myriad of programs for various
durations, such as tea-ceremony, lantern-making, temple tours, zen meditation,
and temple stay.
Not sure where to go? Jogyesa (Bongeunsa) is a temple
frequently visited by international meeting participants due to its close
proximity to COEX. If you have some days to spend, take the KTX train to
PyeongChang and immerse yourself in zen with Gangwon's natural beauty as a
backdrop at Woljeongsa Temple.
Take a glimpse of North Korea
One of the most popular
tourist activities in Korea is a quick visit to the DMZ (Demilitarized Zone),
where they can get a closer look at North-South Korean border.
Influenced by the famous
Korean drama "Descendants of the Sun", most tours to DMZ now include
activities that allow you to experience the military life at Camp Greaves, a
former US military base. Here, you can try on military costumes, recreate scenes
from the drama, or even participate in some cultural experience programs too.
To learn more about holding meetings, conventions, incentive travel, business events, and how you could avail the support of Korea MICE Bureau, visit koreaconvention.org, call +82-3073803284, or email firstname.lastname@example.org
Click here to find other unique experiences in Korea
Korea’s Leading Business Events’ Trade Show to Kick-off on June 14
Korea’s Leading Business Events’ Trade Show
to Kick-off on June 14
TheKorea MICE Expo (KME), the nation’s
largest trade show for incentive planners and meeting professionals, will take
place on June 14-15, 2018 in Songdo ConvensiA, Incheon.
two-day event will provide a perfect venue for over 2,000 expected attending
MICE industry professionals to engage with 300 exhibiting local service
providers, including convention bureaus, unique venues, and travel agencies.
foster a business-friendly event, this year’s Korea MICE Expo will be in an
unconventional format, ditching the usual sit-down gala dinner and forums.
want this expo to be bigger and meaningful to all the participants. We will
make KME 2018 a platform where buyers and suppliers can truly acquire business
potentials,” said Cheolbom Park, Director of the Korea Tourism Organization
(KTO) Meetings & Incentives Team. A standing networking party will replace
the usual sit-down gala dinner to let guests interact freely. Also, convention
bureaus will showcase not only their MICE expertise but also their local food
specialties during the reception.
the first time, the Korea MICE Expo will have a theme ‘Hallyu meets MICE’
offering participants new venues, activities, and discussions related to
popular Korean films, dramas, and music. A main highlight of the event includes
the Opening Keynote by Mr. Soo-Wook Ahn, Executive Director of SM
Entertainment, one of the leading entertainment groups in Korea. His speech
will tackle ways on how to incorporate Hallyu (Korean Wave) in the MICE
industry. Furthermore, the KTO Hallyu Tourism Team will also be joining the
its 19th year, the event will also introduce new programs such as Destination
Presentations, Knowledge Cafe and Young MICE Professionals booth, cultural
performances, and tours - showcasing some of Korea’s finest destination for
incentive travel and corporate meetings.
has become a favorable destination for incentive travel, especially for groups
coming from Southeast Asia. The increasing number of groups returning to Korea
is a testament that the country has an infinite selection of places and
activities that are able to please varying preferences,” said Mr. Baeho Kim,
Acting Executive Director of the Korea Tourism Organization - MICE Bureau.
According to data, the number of returning incentive visitors to Korea in 2017
grew by 24% from the previous year, with 240 groups carrying 36,720 delegates.
Korea Tourism Organization invites event professionals to come and join the
Korea MICE Expo 2018. For inquiries, send us an email at email@example.com.
About Korea MICE
Under the Korea Tourism Organization, KMB aims to
establish Korea as a top meeting and incentive travel destination. KMB serves as liaison to local convention
bureaus, venues, PCO, and DMC to ensure an organized planning and successful
execution of events. To learn more about KMB’s support program, visit www.koreaconvention.org
Korea to Host its Largest MICE Road Show in Malaysia
Korea to Host its Largest MICE Road Show in Malaysia
Korea Tourism Organization (KTO) will be hosting its largest MICE Road Show on May 11 (Thurs) at Mandarin Oriental KLCC in Kuala Lumpur, Malaysia in order to diversify and develop the incentive travel and corporate meetings market in Southeast Asia.
During the road show in Singapore last year, Korea was successful in attracting Hai-O Marketing Group from Malaysia, which sent approximately 1,200 delegates to Korea early this year. Over the years, Malaysia has shown great importance in enhancing Korea's efforts in tapping the Southeast Asian market and sustaining its growth which contributes to the tourist arrivals in Korea. As one of the top markets for business events in Korea, Malaysia has been selected to host Korea's first and largest MICE road show in Southeast Asia this year.
Korea will be leading a big delegation composed of 44 organizations and MICE representatives, including local convention bureaus, convention centers, MICE-specialized travel agencies, hotels, and more. Meanwhile, the event will be participated by over 200 global business incentive groups, meeting planners, journalists, and other industry partners.
The Korea MICE Road Show will showcase Korea's offerings as a top meeting destination to influential Malaysian buyers - introducing new unique venues, popular tourist attractions, and Korea's support program for incentive travel and corporate meetings. Participants of the event will have the opportunity to experience modern Korean culture, starting with a sumptuous welcome dinner, followed by a sophisticated performance using a large LED screen and a B-boy performance.
According to KTO's recent study, the total number of incentive visitor arrivals from Southeast Asia reached 139,934 in 2017, a 31.4% increase from the previous year, reflecting growth in the incentive market. While having recorded a total of 59,000 inbound tourists to Korea until April this year, Korea is currently devising a marketing strategy to expand and diversify its MICE market.
“In March this year, we have commenced our various activities to promote Korea in major Asian cities such as Singapore, Kuala Lumpur, and Hanoi, starting with Jakarta. We will continue to make efforts to grow Southeast Asia as a strategic market for Korea's incentive tourism” Park Chul-Bum, Director of KTO Meetings & Incentive Team said.
Korea is one of the most preferred countries for business events in the world based on the Union of International Associations’ (UIA) Global Meetings Statistics, with 997 hosted in 2016. Korea is famous for its unique offerings, especially for its perfect blend of rich history and modern charms, numerous UNESCO world heritage site, 24-hour shopping experience, and a phenomenal growing interest in Hallyu (Korean Wave).
Essential Korean Business Etiquette You Need To Know
Business Etiquette You Need To Know
Korea’s booming economy makes it a highly
attractive destination to investors; thus, understanding the local cultural practices is becoming more and more important. The following fundamentals are an ideal place
to start the journey into what can often be a rewarding relationship with the
Korean corporate world and the people who make it happen.
Setting the Stage: Asking the
Influenced by Confucian beliefs, Korea’s social
hierarchical structure is fundamental to the way everyone in the country treats
each other. In the Korean business world, the first
meeting is considered important for setting the tone and rhythm for all future discussion.
A common cultural misunderstanding arises when
the Korean asks for one's age, job title, or marital status.
These questions are not meant to be offensive. They are
asked so that the Korean may choose the appropriate subset of behavior,
questions, and mannerisms to best accommodate you. In general, this means older
people will be given more respect and deferential treatment, yet they will be
expected to show leadership and responsibility for the overall social
dynamic. Furthermore, modulating one’s
behavior to acknowledge someone’s age and social position in the context of
your meeting with them will definitely impress your Korean hosts, and help put
them at ease.
Finding Common Ground:
Establishing Harmony and Resonance
Once the formalities are out of the way, discussion can take place,
and an important part of starting a business relationship is finding common
In order to help you understand contextual knowledge for
their business decisions, Koreans may feel the need
to provide a short lecture on Korean society, especially on tropes such as
the diligence of the Korean workforce, their tendency to act swiftly, or the miraculous rise from poverty to a developed
If this happens to you, it is important to remember that this is
not an opportunity to excite controversy, play devil's advocate, or start
a political debate. The Korean may be trying to clear any potential
misunderstandings. Help them express themselves by acknowledging their views and
showing them you understand what they are trying to say. This can help speed up
discussions for business decisions.
Breaking the Ice: Structure Downtime
go the extra mile when it comes to hospitality. Outside of meetings,
Korean business hosts find ways to entertain their clients so that
both parties can relax and get to know each other.
A common practice is grabbing dinner with business counterparts. Most of the time, Korean hosts will want to pay the bill. It is okay to refuse the offer, but accepting it is often preferred. In return, it is nice
to be earnestly grateful and offer to pay for coffee, drinks, or dessert next.
You can also try returning the favor at your next meal or later when they make
the trip to visit you in your home country.
Learn more about Korean customs
*If you have other tips to share when doing business in Korea, feel free to send us an email at firstname.lastname@example.org with a subject 'KMICE Newsletter'. Submitted items may be subject to editing/proofreading to match the tone and style of our column.
Top 5 Trending Incentive Group Experiences in Korea
Top Trending Incentive Group Experiences in
Eventprofs incorporate experiential,
authentic, and sustainable activities for incentive travel
Incentive travel is a very dynamic sector
in the meetings, incentives,
conventions, and events (MICE) industry. Beyond the usual sightseeing, groups
these days seek bolder, newer activities that promote local culture,
well-being, and sustainability.
Although visiting ancient royal palaces
and making kimchi, Korean traditional side-dish made from
fermented cabbage, are still a fun way to spend a day in Korea - the
number of returning incentive groups to Korea is gradually increasing and the
best way to welcome them is to offer fresh activities to keep their excitement
Read on to discover experiences many
groups have never done before, and would likely try, in Korea:
1. Running Man Thematic
Hallyu (Korean wave) fans will definitely
enjoy this new indoor playground! The center is inspired and designed after
'Running Man', a very popular Korean variety show where celebrities compete in
solving various missions.
up to 250 people can enter the center at once - the more, the merrier. The rule
of the game is easy. Delegates can be divided into three groups. Groups must
complete missions and collect as many R-points in 60 minutes. The game is
filled with quirky, sweat-breaking missions such as digital rope jumping, mirror maze, and more.
will be happy to receive a "Running Man Certificate" after completing
the program, while top performers will be delighted to see their names flashed
at the Hall of Fame inside the experience center.
Website:http://running-man.kr/ (Korean only)
ready to flex your muscles as you enter the world's first 'sportstainment'
theme park. Sportsmonster is a
recreational sports venue that has a lot to offer from basketball, rock
climbing, 8.5m parachuting, Icarus flying experience, and 26 other activities
these energy-boosting games, meeting
planners can brainstorm the perfect team building activity for their
groups here. The best part is,
this arena is located inside Hanam's luxurious shopping center complete with
Korean-style sauna, international restaurants, digital zones, and pet zones.
Website:http://www.sportsmonster.co.kr/ (Korean only)
3. Yeon Hyo Jae
is a Korean traditional alcoholic drink made from rice, through a fermentation
process. It has a sweet, slightly pungent flavor and a smooth milky texture -
making it an easy favorite among locals, and even foreigners.
fancy making an alcoholic drink? Yeon Hyo Jae is a cultural space offering
various programs related to makgeolli. One of the favorite activities for
groups is a quick session on making this delicious drink. In addition to that
and taste-testing, groups can enjoy making cosmetic products using natural
ingredients and, surprise - makgeolli!
Website:http://ynjschool.com (Korean, English, Chinese, Japanese)
are women divers from Jeju Island. What sets them apart from ordinary divers is
that they do not use air tanks to dive as deep as 10m below sea level. They dive to catch fish, gather sea urchins and other edible sea
creatures to make a living out of it.
few Haenyeos remain in Korea because of old age, most of them are 80 years old. To keep the culture alive, planners
create activities incorporating the Jeju Haenyeo Culture, a UNESCO Intangible
Small groups can dive with haenyeo, catch fish, and enjoy a delicious plate of seafood
Diving with haenyeosis not only a fun activity, but it is a program that practices sustainable
tourism and contribute to the preservation of the haenyeo community.
Website: Jeju CVB
This quaint village is home to 800 well
preserved hanoks, Korean traditional
house, built during the 1920s. Groups can spend a day here simply by walking
over cobbled pathways, checking out every nook and cranny, discovering unique
handicrafts and tea rooms, and admiring the beautiful design of traditional
However these days, it transformed into a mecca
of Korean street food. Where else can you get a taste of cheese ramyeon hotdog,
bacon kimchi, beer-flavored ice cream, and the famous Jeonju Bibimbap? Or have
a drink served in dextrose packs?
A fun way to explore this area is to rent a
hanok (Korean traditional costumes), divide into groups, and compete in
completing a mission of visiting top attractions inside the village (i.e.
Gyeonggijeon, Jeongdong Cathedral, Bamboo Forest inside Hongsalmon, etc) and
trying at least five street food.
Jeonju Hanok Village is indeed a perfect
destination for groups who want authentic, local immersive culture programs for
their company retreats.
Incentive Travel Ideas: One Day in Gyeonggi
Incentive Travel Ideas: One Day in Gyeonggi
surrounding South Korea’s capital of Seoul in in the nation’s northeast and
spanning a total area of 11,730km², Gyeonggi Province richly rewards its visitors
with all kinds of cultural discoveries. From traditional markets and ancient
fortresses to fun festivals and unique party venues, corporate incentive groups
will find plenty of fun team building activities to keep them entertained and
inspired. Below are two recommended one-day tour courses for groups, taking
them to either northern or southern Gyeonggi Province.
Course 1: Northern Gyeonggi
(Morning) Imjingak DMZ Walk
Separating North and South Korea, the
Korean Demilitarized Zone (DMZ) remains one of the nation’s most popular
tourist attractions for its powerful history. Among the many tour sites is
Imjingak memorial park, containing an observatory where visitors can look
directly into North Korea, the remains of a rail bridge that once linked the
two countries, along with a steam train that made the journey to bring home
stranded POWs in 1953. Nearby Pyeonghwa Nuri Park, meanwhile, celebrates peace
and unification, its green hills covered with art installations, multicolored
windmills, and bamboo statues all spreading messages of unity. A special tour
course of the area is provided by the Gyeonggi Convention Bureau, either on foot or by bicycle,
with experience programs including commemorative stamp printing, tying “wish
ribbons” for peace, and others. [More
information about the park]
Distance: 7.8-8km. Can be modified depending on the number of participants and time availability
(Afternoon) Paju Camp Greaves Military
the DMZ, Camp Greaves is a former US military base. Rather than close the base
when its function came to an end, it has since been turned into a historic experience
site and jumping-off point for various DMZ attractions. In recent years, Camp Greaves
has gained new fame as the film set of smash-hit KBS television drama Descendants of the Sun, making it a
popular pilgrimage site for hallyu(Korean Wave) fans. Visitors to Camp Greaves can therefore try recreating their
favorite scenes, or immerse themselves in the military base life of this
one-time important outpost.
(Night) Dinner at Aqua
Cap off the
evening with an entertaining dinner party at Aqua Planet Ilsan, an
aquarium/marine experience center near the KINTEX convention center. The event
space provided, offering seating for up to 150 persons, is enhanced by a large
water tank backdrop filled with colorful sea creatures. Gatherings can also
take place on Aqua Planet’s balcony, overlooking Ilsan Lake Park and its musical fountain, which regularly displays programmed
Course 2: Southern Gyeonggi
How to Deep-fry Korean-style at Icheon
fried chicken is easily one of the country’s most celebrated dishes among
locals and visitors alike, and at Icheon Chicken University, groups will have
the opportunity to make their own. The building also contains facilities for
meetings and seminars, which visitors can use for gatherings of their choosing.[More
( Afternoon) Suwon Hwaseong Fortress,
Joseon-era (1392-1920) military stronghold and UNESCO World Heritage site
Hwaseong Fortress is a living moment to royal filial piety as well as a shining
example of the robust architecture of Korea’s last dynasty. Visitors can also
enjoy various martial arts performances, before exploring the sights and wares
of neighboring Paldalmun Market - almost as old as the fortress itself.
Clothing, bags, and jewelry are among the market’s main specialty items. [More
(Evening) Everland / Dinner (Fireworks)
40 th anniversary in 2016, Everland is Korea’s most popular fun park.
Over seven million people visit the park every year, famed for its high-energy
rides, live shows, animal displays, and Caribbean Bay water park. Groups can
also make good use of Everland’s 1,000-seat concert hall, “Four Seasons Garden”,
and an outdoor event space for more than 2,000 persons. Evening visits are
especially worthwhile, for the festive nightlife atmosphere and fireworks,
making Everland the perfect, high-energy conclusion to a fun day. [More
For more information on how to use the above venues
for incentive group activities, email email@example.com.
☞ Click here to learn more about Gyeonggi-do's MICE industry
☞ Click here to browse other unique experiences available in Gyeonggi-do
Gangneung-Wonju National University to Host PATA Youth Symposium
Gangneung-Wonju National University to Host PATA Youth Symposium
during PATA Annual Summit 2018
The next PATA Youth Symposium, to be held during the PATA Annual Summit 2018, is to be hosted by Gangneung-Wonju National University. Organised by the Pacific Asia Travel Association (PATA) Human Capital Development Committee and supported by Korea Tourism Organization (KTO), the Symposium takes place on Thursday, May 17 with the theme of ‘Go Large: Exponential Thinking for Your Career in Tourism’.
“The PATA Youth Symposium is a cornerstone of our commitment to the next generation of young tourism professional and highlights our continued dedication to enhancing the knowledge and skills of students seeking careers in travel and tourism”, said PATA CEO Dr. Mario Hardy. “We are extremely grateful to Gangneung-Wonju National University for their support and enthusiasm in hosting our Youth Symposium. In doing so, they are helping to enhance the development of tomorrow’s tourism leaders.”
The Youth Symposium takes place on the first day of the PATA Annual Summit 2018 programme taking place in Gangneung, Korea (ROK). The programme was developed with guidance from Dr. Markus Schuckert, Chairman of the PATA Human Capital Development Committee and Assistant Professor at the School of Hotel & Tourism Management, The Hong Kong Polytechnic University.
Dr Markus Schuckert said, “It’s terrific and an honour to be hosted by Gangneung-Wonju National University. With this PATA Youth Symposium and together with our partners from the Korea Tourism Organization, we are happy to deliver an insightful and mind-opening event, empowering the student participants to plan and execute their successful career in the global tourism industry. Our speakers and industry panelists from the PATA Annual Summit will share their insights with the next generation of tourism industry professionals.Their contributions will be welcomed for what will be a truly interactive event.”
Prof. Sukjong Ham, Chief Professor of Tourism Management Department at Gangneung-Wonju National University added, “It is an honour for Gangneung-Wonju National University to host the PATA Youth Symposium on May 17, 2018. The event will be a good experience for the student participants in helping them to better understand world tourism affairs.”
Confirmed speakers at the Youth Symposium include Abdulla Ghiyas, PATA Face of the Future 2018 and President - Maldives Association of Travel Agents and Tour Operators (MATATO); Dr Chih-Chien Chen, Assistant Professor, William F. Harrah College of Hotel Administration, University of Nevada, Las Vegas; Eunhye Kim, Student at the University of Seoul and Former Assistant Manager - INTERCOM Convention Services; JC Wong, PATA Young Tourism Professional Ambassador; JuneGi Jimmy Lim, Marketing, Analysis, Advocate and HR Management at UNESCO-ICHCAP; Dr Markus Schuckert; Dr. Mario Hardy; Raya Bidshahri, Founder & Chief Executive Officer - Awecademy; Prof. Sukjong Ham, and Youlrim Moon, Digital and Distribution Manager - Finnair Korea. Yoonjin Ahn and Jihyeon Lee, students from Gangneung-Wonju National University, will be the Master for Ceremonies for the event.
“This year’s programme is especially notable as we are welcoming to the stage four former PATA Intern Associates in Ms Kim, Mr Lim, Mr Moon and Ms Wong, who have made exceptional advances in their careers. I look forward to seeing them again in Gangneung and hearing about their career development since leaving PATA,” added Dr. Hardy.
The symposium includes presentations on ‘Exponential and Innovative Thinking for Generation Z’, and ‘Steps 1 2 3 - On the way to ‘Going Large’ as well as an under 30 panel discussion on ‘Looking Forward: How to Develop Your Career Agenda in Tourism’. The event also features two interactive roundtable discussions on ‘How can you access career opportunities within the tourism industry?’ and ‘How can you prepare yourself for the international tourism industry?’
In recent years the PATA Human Capital Development Committee has organised successful educational events at various institutions including UCSI University Sarawak Campus (April 2010), Institute for Tourism Studies (IFT) (September 2010), Beijing International Studies University (April 2011), Taylor’s University, Kuala Lumpur (April 2012), Lyceum of the Philippines University, Manila (September 2012), Thammasat University, Bangkok (April 2013), Chengdu Polytechnic, Huayuan Campus, China (September 2013), Sun Yat-sen University, Zhuhai Campus, China, (May 2014), Royal University of Phnom Penh (September 2014), Sichuan Tourism School, Chengdu (April 2015), Christ University, Bangalore (September 2015), University of Guam, USA (May 2016), President University, BSD-Serpong (September 2016), Sri Lanka Institute of Tourism & Hotel Management (May 2017) and Institute for Tourism Studies (IFT) (September 2017).
Business Insider: Finding the Perfect Korean Souvenir
Business Insider: Finding the Perfect
Even for seasoned travelers,
finding the perfect souvenir can be a stressful chore that eats away at their
free time in a new destination. Visitors to Korea will be happy to know that
there is a widespread variety of both souvenirs and stores, although this can
also make it difficult to reach a decision!
In general, the top three
neighborhoods to go for souvenir shopping are Insa-dong, Myeong-dong, and Namdaemun
Market in Seoul. There, shoppers will find plenty of stores with popular
souvenirs, such as Korean Wave paraphernalia, wacky Korean socks, cosmetics
stores, and more. However, for those looking for something a bit different,
below are some tips for souvenir shopping in Korea, organized by type of gifts
When you need to buy a gift to
impress, it can be difficult to find the perfect mix of traditional culture,
beauty, quality, and functionality.
For a one-stop solution to finding
top-quality souvenirs, the National
Souvenir Center in Insa-dong should be the first place to try. The
duty-free complex features products by several small- to mid-sized businesses,
carefully selected for the quality of their products. Best sellers include
accessories with mother-of-pearl lacquer, traditional wooden handicrafts, and
If you are buying a gift for an
Asian person who is health-conscious, consider a Korean red ginseng product.
Korean ginseng is prized for its quality and ability to boost stamina, making
it very popular amongst Asian visitors. Most major tourist districts will sell
ginseng products in the form of red ginseng extract, tea, or pills; Cheong
Kwan Jang Ginseng is a popular store to try.
How to get to the National Souvenir Center:Take Seoul Metropolitan Subway Line 3 to Anguk
Station, Exit 6. Go here for detailed directions to
– and more information about - the center.
How to get to Cheong Kwan Jang Ginseng: Take Seoul Metropolitan Subway Line 2 to Euljiro
1-ga Station, Exit 6. Walk straight for 350m; the store will be on the
Frequent global travelers often
already know that the hard-to-find and really local stuff can be found in the
supermarkets, which are also particularly handy when buying in bulk or looking
for a wide selection of gifts. In terms of what to buy at a Korean supermarket,
Korea’s instant ramen noodles are enjoyed throughout the world, and at a
supermarket, you will be faced with a whole aisle full of brands and flavors
you may have never seen before.
There are also many chips, biscuits, and snacks
waiting to be discovered (you may want to try a few for yourself in your hotel
room before buying them for your friends!). Other current favorites include tteokbokki(spicy rice cake) chips, banana
choco pies and honey butter almonds.
Another prevalent local option
for souvenir shopping is a health and beauty store such as Olive Young or Watsons. They can be found
in most big cities, and are stocked with a wide selection of Korean cosmetics
and grooming products. Top souvenir items to take home are the cheap, but fun
and useful face mask sheets.
Available in a variety of scents, including
pomegranate, avocado, green tea, shea butter, mung bean, and more, face masks
are great for cleaning away grime and make-up, or just to give your face a
relaxing, moisturizing treatment.
The Last Minute
OK, so time got the better of you
and you didn’t get to shop. No problem: lucky for you, Incheon International
Airport has one of the
largest and best airport duty free shopping zones in the world. Along with a
surprising variety of luxury brands, liquor, and key chains, opportunities
abound for buying unique Korean souvenirs and products.
Traditional Korean crafts,
electronics, and Korea-themed souvenirs are readily available. For something
edible, Korean wild raspberry Bokbunja wine is sweet,
fruity, and easy on the palate. Another common favorite is prepackaged kimchi
and also packets of salted and roasted laver
(seaweed), which can be enjoyed with rice or alone as a snack. For a more daring
choice, you can try one of several different types of flavored chocolate,
including those with Jeju tangerines, Korean makgeolli rice wine, or
even spicy red chili pepper. Duty-free stores are located
throughout Incheon International Airport – go here for an online