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200 Korea Meetings Industry on Showcase at IMEX America 2017-12-07 30

Korea Meetings Industry on Showcase at IMEX America

IMEX America attendees will have a golden opportunity to meet with key public and private-sector representatives of Korean business events providers when the US trade show returns to Las Vegas this coming October 10-12. Those who visit the Korea booth can expect to discover the various forms of competitive, quality services and support available to events hosted in Korea as well as try a number of fun cultural programs on site.

Newly-available in 2017 for international events hosted in Korea is the official Korea Convention Support Program, in which events meeting certain criteria can qualify for a range of additional programs and services on top of those already provided. Examples include complimentary site inspections, airport welcome banners, pre-and post-tours for event delegates, among others. Korea booth visitors can obtain more information on all of the above by speaking with representatives of the Korea MICE Bureau (KMB), the business events division of the Korea Tourism Organization. They can also find it online at the official KMB website.

Along with the KMB, the Korea booth will also feature 18 other participating Korean meetings sector representatives, including convention bureaus, travel agencies, event venues, convention hotels, and PCOs.As well as meeting with Korea booth exhibitors, visitors can also enjoy several experience programs, such as making postcards and Korean fans using traditional Korean designs. Additionally, there will be an opportunity to get a taste of the forthcoming PyeongChang 2018 Winter Olympics through a special virtual-reality ski jump experience.

Korea regularly participates in IMEX America, one of the region’s principal trade shows for business events. Around 60,000 industry interactions took place at IMEX America 2016, which was attended by 12,227 people, including 3,216 buyers from 60 countries.Post-IMEX opportunities to meet with the KMB overseas in 2017 include ITB Asia in Singapore from October 25-27 and ibtm world in Spain from November 28-30.

The Korea MICE Bureau would like to welcome in advance visitors to the Korea booth, which will be located at stand D2439. For inquiries, please email

199 Accor Ambassador Korea Launches Seoul Dragon City Hotel Complex 2017-12-07 11

Accor Ambassador Korea Launches Seoul Dragon City Hotel Complex

Seoul Dragon City, billed as Korea’s first ‘lifestyle hotel-plex’, has opened in time for Q4 2017, featuring  four Accor Hotels brands, 1,700 rooms, 11 restaurants and bars, 17 meeting rooms, two multi-function grand ballrooms, and a world first: four full floors of entertainment in a Sky Bridge suspended between two of the towers.

Accor Ambassador Korea Launches Seoul Dragon City Hotel Complex

Featuring four distinct AccorHotels brands ranging from luxury to economy, Seoul Dragon City has been designed to cater to every demographic:

  • The Grand Mercure Ambassador Seoul Yongsan is designed for families and long-stay guests who enjoy an upscale lifestyle in a serviced residence, with 202 relaxing rooms featuring warm colors and locally-inspired decorative motifs, prints, pictures and furniture.

  • The Novotel Suites Ambassador Seoul Yongsan is also ideal for long-stay business and leisure guests or those who like more space and flexibility, with 286 spacious modular suites featuring an ergonomic design for work and relaxation and non-partitioned space that can accommodate from one to four guests.

    The Novotel Ambassador Seoul Yongsan will appeal to business and leisure guests seeking a comfortable and easy stay, with 621 large fully-appointed rooms with a simple, modern design, and non-partitioned space that is ideal for individual guests and families.

  • The ibis Styles Ambassador Seoul Yongsan features 591 colorful and inspiring rooms with a bold personality, making it the choice for business and leisure groups, airline crews, families, friends, and frequent individual travelers who prefer all-inclusive rates.

“2017 has been a record-breaking year for Accor Hotels in South Korea, highlighted by the launch of the largest project we have signed in the country featuring four hotel brands in the same complex, including the introduction of Grand Mercure and Novotel Suites in this market,” said Patrick Basset, Chief Operating Officer of Accor Hotels, Upper Southeast and Northeast Asia.

Together, the four brands can cater to the needs of every guest,” he added. “The Grand Mercure combines rich Korean culture with elegant service, making it a great option for long-stay guests who require full residence services. Our Novotel Suites will attract medium- to long-stay business travelers and families on urban holidays. By the end of this year, the group will have 24 hotels in South Korea, which will be followed by eight more in the next two years. We will also be diversifying our brand portfolio to the luxury segment in the near future.”

Highlights of the Sky Bridge include:

  • King’s Vacation - the only lounge bar in South Korea where guests can experience a European decor that reinterprets the royal vacation, with an innovative range of cuisine and beverages, an indoor miniature swimming pool, Skywalk, and a performance stage.
  • Sky Beach - where guests can experience a private beach club, with music and international cuisine amongst a setting reminiscent of the legendary beach clubs of Spain, Greece, Singapore and Las Vegas.

The new ‘lifestyle hotel-plex’ is strategically located in the center of Seoul close to major business districts such as Yeouido and Gangnam, as well as the commercial districts of Itaewon and Myeong-dong. The complex is adjacent to malls and shopping centers, movie theaters, tourist attractions and embassies. It is 57km from Incheon International Airport and 22km from Gimpo International Airport.

To celebrate the spectacular opening, each of the four Accor Hotels at Seoul Dragon City has launched a ‘Seoul Dragon City Amazing Opening Offer’ at

  • Grand Mercure Ambassador Seoul Yongsan: 15% discount and a 30,000 KRW F&B voucher each night
  • Novotel Suites Ambassador Seoul Yongsan: 15% discount and a 30,000 KRW F&B voucher each night
  • Novotel Ambassador Seoul Yongsan: 15% discount and a 20,000 KRW F&B voucher each night
  • ibis Styles Ambassador Seoul Yongsan: Up to 30% discount inclusive of breakfast
198 KTO Expands Asia Presence with New Overseas Offices in Mongolia and Kazakhstan 2017-12-07 6

KTO Expands Asia Presence with New Overseas Offices in Mongolia and Kazakhstan

The Korea Tourism Organization (KTO) is reaching into new feeder markets in East and Central Asia in 2017 with the July opening of regional offices in Ulaanbaatar, Mongolia and Almaty, Kazakhstan. The move follows increased inbound tourist traffic to Korea from Mongolia and indications of strong tourism potential from Kazakhstan and neighboring countries.

Korea Tourism Organization Overseas Branch Office

The KTO Ulaanbaatar office opened on July 4th, with a special unveiling ceremony conducted at the city’s landmark Blue Sky Tower. This was followed by press interviews, a presentation on KTO services, B-boy dance performance, and dinner at the Shangri-La Hotel, attended by 150 local government officials, business events providers, and media representatives.

Approximately 80,000 Mongolians visited Korea in 2016, 15,000 of these for the purposes of medical tourism, economically a high-impact industry for the country. Because of this, along with a corresponding increase in flights between Korea and Mongolia, the KTO aims to further boost interest in Korea in the North Asian country through hallyu, or Korean Wave culture, such as K-pop and Korean fashion through the new office.The new Almaty office opened to similar fanfare on July 14th, beginning with a commemoration ceremony held at its location in the Green Tower Business Center.

Afterwards, 63 Kazakh government and tourism officials enjoyed a Korea-themed evening featuring a KTO presentation highlighting the PyeongChang 2018 Winter Olympics, dinner, and other activities at host venue the Rixos Hotel.Central Asian countries ? Kazakhstan in particular ? are increasingly being seen as feeder markets for Korea with high potential both for inbound medical and general tourism due to their growing economies Kazakhstan, which generates an especially high number of medical tourists, was deemed the ideal choice for a new KTO office in the region.

A special ‘Korea Culture and Tourism Festival’, celebrating 25 years of good relations between Korea and Kazakhstan, is due to take place in Almaty mid-September.Image result for imagine your koreaThe Korea Tourism Organization operates a number of overseas offices in the US, Europe, Middle East, and Asian regions to better promote the country as an attractive destination for business, medical, and general tourism in ways more effectively suited to each market. The addition of the Almaty and Ulaanbaatar offices bring the total number to 15.

197 Korea Hosts Business Events Roadshows in Taiwan 2017-07-31 8

Korea Hosts Business Events Roadshows in Taiwan

Korea has been actively engaging event professionals in Taiwan this month through a series of roadshows aimed at promoting the country’s top meeting destinations and services, hosted by the Korea Tourism Organization (KTO).

Korea MICE Road Show

Taiwanese industry leaders had the opportunity to chat with their Korean counterparts at two special roadshows; the first scheduled for July 11 in Taipei, the second held in Kaohsiung on July 13th. Along with networking and presentations, each night featured Korean-themed dining, entertainment, and cultural experience programs.

Around 300 Taiwanese industry professionals attended the two events, among them travel agency representatives and other meeting industry suppliers, as well as local press. Joining them were 55 representatives from 33 Korean business events organizations and suppliers, including the Korea MICE Bureau division of the KTO, along with regional convention bureaus, travel agencies, PCOs, hotels, event venues, and others.

Noted Taiwanese speakers included television anchor and broadcaster of Korea-related programming Zhang Qiong Fang, Korea academic expert Professor Guo Qiu Wen, and Asia-wide influential power blogger Jie Fei Ya Wa.

Both roadshows included a Travel Mart for B2B meetings scheduled for the afternoon, followed by a ‘Korea Night’. Highlights of the Korea Night events were a traditional performance related to Baekjung, a Buddhist festival paying tribute to the deceased celebrated across Asia and particularly in the Korean city of Miryang.

Guests were also able to enjoy a presentation on Korea as a business events destination, a dinner of Korean-fusion cuisine, and several hands-on cultural experience activities, such as makgeolli and Korean tea-tasting, and traditional lucky bag and hanji (Korean paper) craft-making.The Taipei roadshow took place at the Mandarin Oriental Taipei Hotel on July 11th; the Kaohsiung event was held at the Grand Hanrai Hotel. More information on this and further roadshow events can be obtained by emailing


For the complete schedule of Korea MICE Bureau's roadshow and participation in major trade shows, click here.

196 2017 Global Youth Culture Forum 2017-07-18 29

2017 Global Youth Culture Forum 

2017 Global Youth Culture Forum. For further inquiries, you may contact Professor Choi (+82-54-770-2341)

195 Korean Business Events & Culture to Get IMEX Frankfurt Showcase 2017-05-12 14

Korean Business Events & Culture to Get IMEX Frankfurt Showcase

Korea will be making a big splash at IMEX Frankfurt 2017, this year running from May 15-18, with special programs planned for buyers, as well as cultural events for booth visitors. Attendees will also get to discover Korea’s expanded convention support program and meet face-to-face with the Korea MICE Bureau (KMB) and other top Korean business events providers.


Korea Tourism Organization at IMEX 2017

The new support program represents Korea’s efforts to make itself a more competitive global event host, and offers a range of subventions, cultural programs, and other add-ons for events that meet certain criteria. IMEX booth visitors will be able to chat about the support program with KMB staff during the exhibition, and in the meantime can read more about it online here.

They will also be able to meet with 22 Korea MICE Alliance members, including regional convention bureaus and tourism organizations, as well as many of the nation’s event planners and destination management companies highly experienced in international meetings. [See the full list] In addition, visitors will be able to enjoy plenty of Korean-style fun through a range of on-site experiential programs, such as Korean calligraphy, gimbap (Korean rice roll)-making, and photo opportunities with the PyeongChang 2018 Winter Olympics mascots. [Find out more]

Meanwhile, the KMB will also be co-sponsoring other IMEX Frankfurt events, including an invitation-only luncheon for 100 corporate buyers and the PCMA Business School, both on the 15th. The events will include a short destination presentation on Korea.

A division of the Korea Tourism Organization, the Korea MICE Bureau is the official government-sponsored body in charge of promoting the country as a premier event destination as well as assisting global event planners host successful meetings in Korea and facilitating the many forms of state-sponsored support available for business events. Learn more about the KMB and its services at

The KMB looks forward to meeting with IMEX attendees and encourages everyone to take this golden opportunity to discover how Korea goes beyond meetings for business events. The Korea booth will be located at stand B380. For enquiries, please contact


For more news and updates on the Korea MICE Industry, visit our online website here.


194 Largest Korea MICE Road Show to Expand S.E. Asian Market 2017-05-11 11

Largest Korea MICE Road Show to Expand Southeast Asian Market


The Korea Tourism Organization (KTO) announced that it will be holding a back-to-back MICE Road Show in Kuala Lumpur, Malaysia (May 9) and Singapore (May 12).


Korea MICE Roadshow

The Korea MICE Road Show is an event designed to increase the number of incentives and corporate meetings to Korea by bringing a contingent of local Korean travel service providers overseas. The event is comprised of B2B meetings/consultations and an exclusive gala dinner showcasing Korea as a premier MICE destination in Asia to potential buyers.


With over 34 organizations and MICE industry representatives from Korea (including major convention bureaus, convention centers, travel agencies and hotels), the Korea MICE Road Show in Malaysia and Singapore is expected to be the largest MICE Road Show to be held this year. Meanwhile, more than 200 meeting planners and buyers are expected to participate in the event.




To make the event more exciting, the Korea Tourism Organization will be bringing with them, for the first time, tourism venture companies such as Artee Riders Club, Hanboknam, and Discover Jeju who are gaining increasing popularity these days. The presence of these companies will provide buyers new experiences and unique contents for their delegates.


“Last March, we hosted a joint MICE Road Show for the first time in India to confirm the huge potential market in that region. Since then, we have engaged in various activities in major Asian cities including Jakarta, Manila, and Hanoi. In the second half of this year, we plan to continue diversifying the tourism incentive market by tapping regions of Kaohsiung in Taiwan, Istanbul in Turkey, and Ulaanbaatar in Mongolia.” Korea Tourism Organization’s Meetings and Incentives Team Director Cheolbom Park said.                                                                                                  


According to the latest statistics by KTO, more than 100,000 incentive tourists from Southeast Asia visited Korea last year (a 50% increase from the previous year). As of the end of April this year, at least 53,000 incentives tourists were recorded.


193 Korea to Welcome 3,000 employees from Taiwan's Largest Life Insurance Company 2017-04-07 19

Korea to Welcome 3,000 employees from Taiwan's Largest Life Insurance Company

Approximately 3,000 Mercury Life Insurance employees, the largest incentive group in the Taiwan market, are expected to arrive in Korea this spring.

The Mercury Life Insurance incentive tour is predicted to cost 1.6 million Yuan, which is considered twice as much as the usual incoming incentive groups. For a duration of 6 days, the group will get the chance to explore Seoul and Gyeonggi Province. The groups are to stay in 5 star hotels, relish in authentic Korean cuisine, and enjoy a high-end Korean Tourism Incentive.


Among the places that the group will visit are Hallyu (Korean Drama) Film Set Locations including Petite France, Nami Island, and more. The group will also be able to witness and enjoy "Cooking NANTA", a highly popular non-verbal performance in Korea which uses kitchen utensils to create music. Korean landmarks such as the Gyeongbukgung Palace and shopping haven Myeong-dong are included in their itinerary as well.

The Korea Tourism Organization's move in diversifying the country's inbound business events and leisure tourism sector, expanding support to corporate meetings and incentive tours, and working with local convention bureaus led to the success of winning this opportunity to host the incentive tour. In addition, this group was won through cooperation with the Gyeonggi Tourism Organization.

The Korea Tourism Organization is already in the final stages of attracting more than 1,000 people from incentive groups in Taiwan. The number of Taiwanese tourists who visited Korea last year increased by 60.8% (830,000) and is 29.5% higher from year 2014, during the MERS outbreak.

The Korea Tourism Organization (KTO) will be heading to Taipei, Taiwan this June for a roadshow. The KTO will also be attending this month’s Arabian Travel Market, as well as tourism exhibitions in Kazakhstan, Malaysia, and Indonesia throughout 2017. Further information about Korea’s rich business events and tourism assets can be found at


 For other inquiries, e-mail us at

192 Korea Tourism Organization to host Korea MICE Night 2017 in New Delhi 2017-03-22 34

Korea Tourism Organization to host Korea MICE Night 2017 in New Delhi

The Korea Tourism Organization in association with regional tourism boards of Seoul, Incheon and Gyeonggi will be organising its special MICE road show on March 29, 2017 at the Taj Palace Hotel in New Delhi.


Participants at the event are sitting at the table and eating dinner, watching a trio of performers singing loudly on the catwalk.

 Photo caption: Korea Tourism Organization Roadshow in Vietnam

Key MICE travel agents, event planners and corporate have been invited to the event to network and seek possible synergies with South Korea travel service providers. The main attraction of the evening will be the non-verbal performance by the Korean troop "The Drawing Show" that will engross the audience in Korean style.

The road show will begin with a half day travel mart where 18 Korean exhibitors will showcase their new products and offerings for the Indian travel trade. In addition to the three regional tourism boards from Incheon, Seoul and Gyeonggi, wide variety of exhibitors such as convention centre, hotel and cruise will be displaying the MICE assets of South Korea.

During the travel mart more than 100 travel agencies will meet all the suppliers and regional tourism bodies to receive new product information and Korea’s MICE offerings. The evening function i.e. Korea MICE Night 2017 will comprise of the destination presentation on Korea as a MICE destination.

Byungsun Lee, Director, Korea Tourism Organization, says "South Korea has now transformed from being a new destination to a must try experience for the Indian traveler. Last year was favorable for MICE business with a key convention like Rotary being hosted in South Korea. There is a wealth of destinations all featuring their own unique attractions and venues for the MICE visitors. The Korea MICE Night 2017 is one of our efforts to craft Korea a highly-competitive MICE destination."


Text by TBM Staff | New Delhi | Redirect to original article

191 Korea Plans Large Contingent of MICE Experts to AIME2017 2017-02-21 28


Korea plans to make a big impression at AIME2017 with a large contingent of MICE experts joining the main Korea Tourism Organization pavilion. Twelve co-exhibitors will travel to Melbourne for AIME2017 to promote their services on the Korea pavilion (stand 3400). 

Public relations officials and participants gathered in the Korea PR booth

They include Bosuk Tours, Busan Tourism Organization, Channel K, Chris and Partners, Daejeon International Marketing Enterprise, Etourism Co. Ltd., Holiday Planners Co. Ltd., Jane Tour & DMC, Kims Travel, Plaza 21 Plus Travel Inc., Seoul Tourism Organization and US Travel.

Korea has made a big jump in hosting international events in recent years with an increase from just 164 international meetings in 2004 to 891 meetings held in 2015.

According to UIA statistics Korea ranked 2nd in global rankings in 2015 with a total of 891 international meetings and Seoul city was ranked 3rd with 494 meetings held. 

2017 is set to be a big year as well with Korea gearing up to host the 2018 Olympic and Paralympic Winter Games in PyeongChang, Gangwon Province, a major event which is expected to draw interest worldwide in Korea’s potential as a ski destination.

Visit the Korea pavilion at AIME2017 to discover Korea as a new and interesting MICE destination for your clients and find out more about the incentives offered to host your next meeting, incentive or conference in Korea.

Visitors can not only receive consultations at the booth, learn about new support programs and venues of Korea, but they can also enjoy a Virtual Reality (VR) ski experience of the much anticipated 2018 PyeongChang Winter Olympics along with Korean traditional arts & crafts activities.

CEO of the Korea Tourism Organization, Mr. Jung Chang-soo will be in attendance and will be hosting a Networking Function at the Korea pavilion on Tuesday, 21st February from 4:45PM – 6:00PM. Make sure to join before 5:15PM for your chance to win great prizes including a trip to Korea!


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