MICE NEWS

MICE News

Read the latest news and updates on Korea's tourism and meetings industry

Press Releases

KTO Showcases Korea's Top Attractions to Members of Asia-Pacific Broadcasting Union 2023-11-14 On October 30th, Korea Tourism Organization (KTO) set out to promote Korean culture and tourism to participants of the Asia-Pacific Broadcasting Union General Assembly (ABU 2023).

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Korea Unique Venue Receives ‘PATA Gold Awards 2023’ 2023-10-26 KTO’s ‘Korea Unique Venue’ project received the Gold Award under the ‘Printed Marketing Campaign' (PM) category at the ‘PATA Gold Awards 2023’ held in New Delhi, India earlier this month.

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India's Largest Private Bank Visits Korea for MICE Tourism 2023-10-24 Approximately 3,200 members of HDFC Bank, India's largest private bank, visited Korea this October for a corporate meeting.

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KTO-STO Sign MOU to Bring 2025 ICCA Congress to Seoul 2023-09-15 KTO and STO signed an MOU to combine efforts to attract the 2025 ICCA Congress to Seoul.

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Incheon Wins Bid to Host the 2027 International Union of Geodesy and Geophysics General Assembly 2023-09-04 Held every four years, the IUGG General Assembly gathers geoscience experts from around the world to present their research and discuss current issues in the field. This is the second time the general assembly will be held in Asia in 24 years, following its hosting in Japan in 2003.

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Corporate Group from Georgia Enjoys Benefits from Korea Unique Venue Support 2023-07-13 A corporate group from Georgia visiting Korea on a 5 day, 6 night trip enjoyed benefits from the Korea Unique Venue support.

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KTO Makes Big Return to IMEX Frankfurt 2023 to Showcase Korean Business Events & Culture 2023-06-09 Korea made a big return to IMEX Frankfurt 2023, held at Messe Frankfurt from May 23-25, with special programs for buyers, as well as cultural events for booth visitors.

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KTO to Select 13 New KOREA UNIQUE VENUES to Showcase Korea’s Charm 2023-06-02 With growth of the MICE industry, MICE venues are increasing in variety. Corporations and institutions, which preferred large scale convention centers in the past, are increasingly seeking out special places & experiences for their events.

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KTO News list(No, Category, Title, Date, Hit)
No. Category Title Date Hit
705 Press Release Korea Wins Bid to Host 27th World Congress of Neurology in 2025 2021-10-27 Hit:9441
704 Travel 2021 Korea Sale Festa Opens Online & Offline on Nov 11 2021-10-25 Hit:454
703 Travel Korean Performing Arts Festival “Welcome Daehakro” Opens 2021-09-30 Hit:474
702 Industry Hidden Gems for MICE Travel in Korea’s Southwestern Province 2021-08-30 Hit:501
701 Travel Citizens of EU and Schengen Agreement Countries can Enter Korea without Visa 2021-08-30 Hit:480
700 Press Release Korea Announces Plans to Host Yeosu World Island Exhibition in 2026 2021-08-19 Hit:1040
699 Travel Getbol, Korean Tidal Flats Become UNESCO Natural World Heritage for Biodiversity 2021-08-12 Hit:483
698 Industry Event Highlights: Korea International Travel Expo 2021 2021-07-29 Hit:473
697 Press Release Korea Launches New Marketing Campaign for Korea Unique Venues 2021 2021-07-22 Hit:873

Korea Launches New Marketing Campaign for Korea Unique Venues 2021

 

 

Photo: Korea House in Seoul, one of the selected Korea Unique Venues (Credit: Korea House)

Under the ongoing COVID-19 situation, the Korea MICE Bureau has turned to digital outlets to promote the updated Korea Unique Venue program with a brand new marketing campaign. The new campaign features a set of promotional videos along with SNS and media contents.

Started in 2018, the Korea Unique Venue program comprises a list of recommended MICE venues in Korea, selected based on their ability to host MICE events while offering unconventional settings for memorable experiences. These locations showcase Korea’s rich history, colorful culture and tradition, with the selection including everything from cruise ships to traditional folk villages to national museums. The program began in 2018 with a list of 20 venues, and since then has expanded to include a total of 39 venues. 

In-person MICE travel continues to face difficulties around the world under COVID-19 restrictions, and with difficulties in bringing overseas MICE travelers to Korea, the Korea MICE Bureau hopes the marketing campaign will serve as an opportunity to bring Korea’s MICE venues to the world virtually.

The new promotional video combines the unique charms of the venues in collaboration with dancers to highlight a specific mood and feel for each venue. Busan Cinema Center transforms into a stage for ballet, while street dancers take over the tracks at Inje Speedium. Additionally, the opening of a new Korea Unique Venue microsite offers detailed information on the Korea Unique Venues using a new, easy-to-navigate platform. The dedicated microsite provides convenient access to information on each venue, including photos, rental facility information, service and equipment and more. 

Korea MICE Bureau continues to seek ways to provide improved, informative content on Korea Unique Venues to help MICE visitors prepare for their future visits to Korea.

Click here to visit the new Korea Unique Venue microsite.

 

Complete List of Korea Unique Venues

Complete List of Korea Unique Venues(No, Region, Name of Venue)

No.

Region

Name of Venue

1

Seoul

Korea Furniture Museum

2

Seoul

National Museum of Korea

3

Seoul

Nodeul Island

4

Seoul

Oil Tank Culture Park

5

Seoul

Korean Stone Art Museum

6

Seoul

Eland Cruise

7

Seoul

Floating Island Convention

8

Seoul

Korea House

9

Incheon

Jeondeungsa Temple

10

Incheon

Tri-Bowl

11

Incheon

Panoramic 65

12

Incheon

Hyundai Cruise

13

Gyeonggi

Gwangmyeong Cave

14

Gyeonggi

Korea Manhwa Contents Agency

15

Gyeonggi

Korean Folk Village

16

Gyeonggi

Hyundai Motorstudio Goyang

17

Gangwon

DMZ Museum

18

Gangwon

Gangneung Ojuk Hanok Village

19

Gangwon

Nami Island

20

Gangwon

Alpensia Ski Jumping Center

21

Gangwon

Wonju Hanji Theme Park

22

Gangwon

Inje Speedium

23

Gangwon

Haslla Art World

24

Chungnam

The Independence Hall of Korea

25

Chungnam

Sunshine Studio

26

Jeonbuk

Royal Room of King

27

Jeonbuk

Korea Sori Arts Center

28

Gwangju

Asia Culture Center

29

Gyeongbuk

Gyeongju National Museum

30

Gyeongbuk

Hwangnyongwon

31

Daegu

Daegu Art Factory

32

Gyeongnam

Clayarch Gimhae Museum

33

Busan

Nurimaru APEC House

34

Busan

The Bay 101

35

Busan

Museum DAH:

36

Busan

Busan Cinema Center

37

Jeju

Bonte Museum

38

Jeju

Spirited Garden

39

Jeju

Jeju Folk Village

 

 

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696 Travel Quarantine Exemption for Fully Vaccinated Visitors Starting July 1 2021-07-22 Hit:568